Reddit will shut down Dubsmash on February 22nd
2 min readReddit will turn off the Dubsmash on February 22, 2022. The announcement came less than a year after Reddit obtained a video platform like Tiktok for an endure amount in December 2020. After the 22nd, the DubSmash would not be available to download through the application. Shop or Google Play, the application also won’t work after that date.
When Reddit first announced the acquisition, he said Dubsmash would maintain its own platform and brand. “The combined army has become a perfect partner. Reddit is a passionate community place gathering for timely, interactive and authentic exchanges about topics that are important to them, and videos are increasingly core for how people want to connect,” said the company in a blog posting .
As part of today’s announcement, Reddit also launched a new video feature that came belonged to the Dubsmash team. The built-in camera now includes the option to change recording speed and set the timer. In addition, it is now possible to upload clips in the landscape, portrait mode and fill, and adjust and cut many clips at once. The new editing screen allows users to add stickers, doodles, voice-overs and filters to their clips.
The dubsmash shutdown that comes will likely affect the most acute color creator. Where the most famous white Tiktok stars, Dubsmash is very popular among black and latinx users. At the end of 2020, Reddit recorded 25 percent of all black teenagers in the US in Peron. Users who are now facing difficult decisions: they support platforms that have been seen as a safe port for hate talks and incorrect information or looking elsewhere to find a supportive community.